I tend to notice titles like Bears Discover Fire and Other Stories because they sound made for the reader who wants a strong hand-sell instead of a vague endorsement.
Terry Bisson,Jack Womack has it shelved in books, and that usually tells me the hand-sell depends on whether the book offers voice, shape, and a sense that the book knows what it is doing.
If this one follows through, I can see it landing with the reader who wants a strong hand-sell instead of a vague endorsement.